Hi all, This blog has been transferred to almahoffmann.com. If you have been a loyal reader and/or subscriber, I want to thank you for hanging out with me for these few years. Please, feel free to come and hang out with me on my new site. Thank you! Alma
Short blurb about my design process and unforeseen comfort level.
I came across something interesting today. It was my day off and my turn to do my part of our homeschooling experiment. Thus, since I am an artist and designer, I thought going to the Mobile Museum of Art would be a good way to start our art and design classes. We looked around and […]
Hi all! I am so glad I can finally write this post! I have been sitting on it since December 2012! I designed my niece’s wedding invitations and programs. The invitations have been done since December 2012 but I couldn’t write and/or show the images because the wedding was in June 2013. Imagine my struggle […]
Short post about family and death.
Hi all, Yesterday I spent some time talking to one of my students. He had recently landed an internship at an ad agency in town. I wanted to know how things were going. He shared with me that the hardest part is to get started after being assigned a project. Let me explain; he means […]
Hi all! This is my last week of classes at IPFW. Next week is finals week and after that my last day at IPFW. I took a position at the University of South Alabama, Mobile, AL and start in Fall 2013. As a result, this and the next week will be full of moments of […]
Hi all! I have been thinking lately. Well, I am always thinking but today I was thinking about writing. I was thinking that I have to write more not less. But that is contrary to everything we do or want to do. Less is more, is the axiom we designers live by. And or those […]
I have a curious story to share. It might not seem design related, but read on. It might surprise you how I made the connection. My 8 year old daughter wants a charm bracelet that is being sold at the local The Gap store very similar to this one sold on Ebay. She also wants […]
In the book Designing Brand Identity, 3rd edtion by Alina Wheeler, there is a quote by B. Joseph Pine II and James H. Gilmore on page 18 that reads as follows: “Even the most mundane transactions can be turned into memorable experiences.” I summarize it to simply say making the mundane sublime. That is what […]